• POVRŠINSKI MESTNI TOPLOTNI OTOK NA PTUJU
• MODELIRANJE EKOTURISTIČKIH ZONA U MEĐIMURSKOJ ŽUPANIJI PRIMJENOM VIŠEKRITERIJSKIH GIS ANALIZA
• TVORNIČKE NOVINE U VARAŽDINU: FENOMEN SOCIJALISTIČKOG SAMOUPRAVLJANJA KAO IDEOLOŠKI I INFORMATIVNI ALAT (1945. – 1990.)
• UČITELJSKA ŠKOLA U ČAKOVCU OD ŠK. G. 1950./51. DO 1955./56.
• »IDEMO NA MORE« – KULTURA ODLASKA ČLANOVA RADNIČKIH KOLEKTIVA U MEĐIMURJU NA GODIŠNJI ODMOR NA JADRANSKO MORE OD PEDESETIH DO SEDAMDESETIH GODINA
• PLATFORM MODELS AS DIGITAL TRANSFORMATION SOLUTION OF THE INSURANCE SECTOR: AN EMPIRICAL STUDY IN NORTHERN CROATIA
• THE ROLE OF FESTIVALS IN TOURISM IN THE DRAVA REGION
• UTJECAJ INSTAGRAMA NA IDENTITET I SAMOPOUZDANJE MLADIH PODRAVINE
• KOMPARATIVNI PRIKAZ KORIŠTENJA SREDSTAVA IZ EU FONDOVA U JAVNIM INSTITUCIJAMA IZ ČETIRI ŽUPANIJE SJEVEROZAPADNE HRVATSKE
• KOMUNIKACIJSKI ASPEKTI NEFORMALNE KULTURNE DIPLOMACIJE U GORNJOJ PODRAVINI: POVEZIVANJE HRVATSKE I SLOVENIJE
• O PRINOSIMA HRVOJA PETRIĆA HISTORIOGRAFIJI – S POSEBNIM OSVRTOM NA PODRAVINU
• PRIKAZI NOVIH KNJIGA, ČASOPISA I ZNANSTVENIH SKUPOVA

PLATFORM MODELS AS DIGITAL TRANSFORMATION SOLUTION OF THE INSURANCE SECTOR: AN EMPIRICAL STUDY IN NORTHERN CROATIA

Today's dynamic business environment requires digital transformation as an inevitable factor shaping the development of various industries and sectors, including the financial and insurance sectors. Although the financial sector has adapted relatively quickly to the demands of today's digital environment, the insurance sector faces challenges in its transition towards digital transformation. This research explores this very topic, analyzes key concepts of digital transformation and conducts research on the possibilities of applying platform models in the Republic of Croatia and the opinion of respondents from Northern Croatia. One of the goals of this paper is to provide a more detailed insight into the possibilities of digital transformation of the insurance sector, as well as identify the steps that are necessary to achieve technological and business innovations in this sector. Through empirical research conducted on 235 respondents, the potential for the digital transformation of the insurance sector through the model of digital platforms is analyzed by examining respondents' opinions and attitudes on whether the platform model could be a solution for the digital transformation of the insurance sector. The respondents' inclination towards using digital platforms for purchasing insurance products or contracting insurance services in Northern Croatia is also examined. A descriptive study was conducted using an online survey questionnaire.